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American Red Cross

Feel the missing type

We’re proud to announce our latest commercial for the American Red Cross in collaboration with A&E network.

In the past 3 years there has been a decline of blood donors. The American Red Cross has a new campaign/movement to help bring awareness. The letters A,B,O are removed from many print ads and encourage business to remove these letters from their branding. This raises the question about the missing letters-the result is a global movement. This really cool campaign called “fill the missing type” was something we got excited about. For more information visit

Agency: A&E Network

Executive Producer/Script: Andres Ripoll

Creative Direction/Motion Graphics: Alain Lores

3D & Motion Graphics: Jorge E. Lega